About Lesson
In this call, Paul gives the EMC crew a sample scenario for which they have to write a BLOT script.
If you’ve watched the copywriting weekend, you’d know that BLOT mean Bottom Line On Top and it is a copywriting template you can follow to write short copy i.e. instagram captions, youtube descriptions, optin pages, etc.
Once the crew has written their BLOT scripts, Paul goes over them one by one, providing detailed feedback for every single one.
Exercise Files
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