Creating High Ticket Offers – Designing a better map for your ideal client
People are either a map maker (leader) or a map reader (follower).
To create a high ticket offer, it’s important for you to become a map maker, guiding other map readers to their goals. This will require mastery over a few things.
Once you attain mastery, you can guide your customers through the map you create, and give them the results they’ve been looking for.
A map has three important bits of information:
- Location of the goal
- Location of where you are
- The path between the two points
Once you have the map, you will still require effort to tap into your potential and achieve new outcomes. Every person has three paths before them at any point of time:
- To develop further
- To stay the same
- To degenerate further
In this call, Paul discusses how to become a map maker and tap into your potential to achieve the outcomes you want, and then guide others down a similar path.