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Course Content
Profiting From Short Term Market Movements
In this call, Paul goes over the basics of profiting from short term market movements. From reading key indicators in the market to investor psychology, this lecture will get you starting in the world trading.
Rethinking Wealth & The Great Risk Shift
Rethinking Wealth - Creating freedom from freedom rather than debt servitude “Freedom is what you do with what’s been done to you.” - Jean Paul Sartre
Weekly Call Index (Notion page)
A Notion page with a weekly call index
EMC 1.0 Archive
About Lesson

Marketing To The Sub Conscious Brain

High conversion marketing requires taking the customer through the different stages of a purchase as shown below.

In this call, Paul discusses the difference between the conscious and the subconscious brain and how your marketing should target the latter.

He also goes through the three types of “yes” a potential customer can give you, and how your website should build trust and rapport with your audience long before they meet you.

This is followed by a detailed breakdown of a few websites.

Exercise Files
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