Marketing To The Sub Conscious Brain
High conversion marketing requires taking the customer through the different stages of a purchase as shown below.
In this call, Paul discusses the difference between the conscious and the subconscious brain and how your marketing should target the latter.
He also goes through the three types of “yes” a potential customer can give you, and how your website should build trust and rapport with your audience long before they meet you.
This is followed by a detailed breakdown of a few websites.