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Course Content
Pre Learning
Getting started.
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Moving From The Commodity Space To Designing $25k Offers
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How To Use High Conversion Videos For Marketing & Sales
0/7
Turning Words Into Money – Introduction To High Conversion Copywriting
Successful Copy does more than the basics...
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Introduction
Day 1 – Part 1 – High Conversion Copywriting
02:36:41
Day 1 – Part 2 – High Conversion Copywriting
01:30:44
Day 2 – Part 1 – Q&A 1 – High Conversion Copywriting
07:10
Day 2 – Part 1 – Q&A 2 – High Conversion Copywriting
22:26
Day 2 – Part 1 – High Conversion Copywriting
11:01
Day 2 – Part 2 – High Conversion Copywriting
01:47:03
Day 2 – Part 3 – High Conversion Copywriting
28:20
Day 2 – Part 4 – High Conversion Copywriting
01:05:55
Templates & Downloads
High Conversion Marketing – Creating Marketing And Sales Funnels That Perform
Creating Marketing And Sales Funnels That Perform
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Impactful Communication – Negotiation, Questions & Sales For Wealth
**The Psychology Of Buying & The Principles Of Selling** People want to buy just as much as you want to sell. What’s important is to set up the pre conditions that your ideal customer **needs** to buy.
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Profiting From Short Term Market Movements
In this call, Paul goes over the basics of profiting from short term market movements. From reading key indicators in the market to investor psychology, this lecture will get you starting in the world trading.
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Why You Need To Think Differently About Real Estate
Evaluating The Numbers On Your Real Estate Investment
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Understanding The Plot
Understanding Why Money Results Are Hard To Change
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Spiral Dynamics & Human Development
Why do some people struggle for money, while others enjoy financial freedom? Why do some people struggle with time, while others enjoy time abundance? Why do some people enjoy meaningful relationships, while others don't? Why do individuals, cultures and countries experience different levels of human existence? This lecture answers these questions. It is based on the seminal work of Clare Graves and his cyclical theory of adult human development.
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Rethinking Wealth & The Great Risk Shift
Rethinking Wealth - Creating freedom from freedom rather than debt servitude “Freedom is what you do with what’s been done to you.” - Jean Paul Sartre
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BLOT Script
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Hero’s Journey & Mastery
A Hero’s Journey - Entrepreneurs must pass through certain stages in order to achieve their goals
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Weekly Call Index (Notion page)
A Notion page with a weekly call index
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Bonus Content
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EMC 1.0 Archive
About Lesson

Re-read your copy through the lenses of:

  1. Visual
  2. Contrast – from what to what?
  3. Tangible
  4. Emotion
  5. Attention
  6. Meccentric

Can you hear your voice coming out?

Is it in your natural voice?

Basics

  1. Grammar.
  2. Meaning.

It takes many readings of copy to have it really speak to the person you’d like to speak to.

Headline Checklist

  1. Is the promise strong?
  2. Is it believable?
  3. Does the product do the work?
  4. Are the first letters all in caps?
  5. Paul doesn’t like questions as the headline.
  6. …so that

What are the most tangible outcomes? eg. direction and accountability.

What are the most intangible outcomes?

Exercise Files
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