About Lesson
Re-read your copy through the lenses of:
- Visual
- Contrast – from what to what?
- Tangible
- Emotion
- Attention
- Meccentric
Can you hear your voice coming out?
Is it in your natural voice?
Basics
- Grammar.
- Meaning.
It takes many readings of copy to have it really speak to the person you’d like to speak to.
Headline Checklist
- Is the promise strong?
- Is it believable?
- Does the product do the work?
- Are the first letters all in caps?
- Paul doesn’t like questions as the headline.
- …so that
What are the most tangible outcomes? eg. direction and accountability.
What are the most intangible outcomes?
Exercise Files
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