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Course Content
Profiting From Short Term Market Movements
In this call, Paul goes over the basics of profiting from short term market movements. From reading key indicators in the market to investor psychology, this lecture will get you starting in the world trading.
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Rethinking Wealth & The Great Risk Shift
Rethinking Wealth - Creating freedom from freedom rather than debt servitude “Freedom is what you do with what’s been done to you.” - Jean Paul Sartre
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Weekly Call Index (Notion page)
A Notion page with a weekly call index
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EMC 1.0 Archive
About Lesson

Re-read your copy through the lenses of:

  1. Visual
  2. Contrast – from what to what?
  3. Tangible
  4. Emotion
  5. Attention
  6. Meccentric

Can you hear your voice coming out?

Is it in your natural voice?

Basics

  1. Grammar.
  2. Meaning.

It takes many readings of copy to have it really speak to the person you’d like to speak to.

Headline Checklist

  1. Is the promise strong?
  2. Is it believable?
  3. Does the product do the work?
  4. Are the first letters all in caps?
  5. Paul doesn’t like questions as the headline.
  6. …so that

What are the most tangible outcomes? eg. direction and accountability.

What are the most intangible outcomes?

Exercise Files
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